Zara Customer Profile:
- Aged 20 - 40
- Medium income
- Loyal customer
- Shops at least once a week
- Shops in other stores such as: Topshop, River Island, All Saints, Mango, etc.
- Interested in fashion trends and styles
- Works in fashion capital
- Works within fashion industry (Intern?)
- Career girl
- Drinks at Starbucks
- Eats at Wagamamas
- Reads fashion magazines such as: Vogue & Elle
- Likes:
- The Saatchi Gallery
- Cocktails at Calloo Callay in Shoreditch
- Vintage shopping at Portobello Market
- Going to gigs in Camden
- Listens to music by Ben Howard, Years & Years, Vampire Weekend, etc.
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